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Our Mission & Values
At Fiore Farms, our mission is to bring beauty, freshness, and sustainability to every bouquet we deliver. We believe in flowers that do more than decorate—they tell a story of quality, ethical cultivation, and environmental responsibility.
Our values are rooted in sustainability, excellence, and integrity. We partner with farms that prioritize eco-friendly practices, ensuring that every bloom is grown with respect for people and the planet.
Through innovation and commitment, we continue to evolve, adapting to our customers' needs while making a positive impact on the floral industry and the environment.
FOUNDERS AND DIRECTORS
Charlie Alvarez
Mauricio Bernal
With 30+ years in the floral industry, Charlie leads sales, customer relationships, and market expansion.
His global network and expertise in wholesale, distribution, and imports ensure that Fiore Farms delivers top-quality, market-ready floral solutions tailored to client needs.
With a lifetime dedicated to the floral industry, Mauricio has built strong partnerships with top growers and mastered logistics, sourcing, and distribution.
His deep industry expertise ensures a steady supply of fresh, high-quality flowers, always meeting the demands of an evolving market.
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